Business change demands communications leadership.
It might be a new CEO, a new strategy, growth, an acquisition, a restructuring or a shift in business direction.
Whatever the change, your organization has to understand what is happening, why it matters and what comes next.
WCS provides senior communications leadership to align your people around the strategy, so it shows up in day-to-day decisions and in what your customers experience.
INSIDE AND OUT
One narrative for your team. One experience for your customers.
Two different circumstances. Both need communications leadership.
Business change creates different challenges depending on where a company stands. WCS works with CEOs facing two particular circumstances.
CEOs Leading Business Change
Your business is changing. Is your organization moving with it?
Growth, an acquisition, restructuring or a strategic shift can leave different parts of the company working from different understandings of the plan.
Managers pass on conflicting priorities, employees aren't sure what comes next and customers may get something different from what leadership promised.
WCS provides the senior corporate communications leadership to keep the company's direction clear and consistent across the people responsible for carrying it out.
Investor-Backed CEOs
Turning strategy into execution the board can measure.
You've got a value-creation plan. The challenge is getting the entire organization to understand it, believe in it and act on it.
WCS helps investor-backed CEOs align their leadership teams, managers and employees around the strategy, so the plan moves beyond the boardroom and into day-to-day decisions.
You said it. Did it land?
The CEO explains the strategy at a town hall. A week later, three managers give their teams three different explanations.
Employees fill in the blanks. Priorities start to diverge. Decisions that should be made throughout the organization come back to the CEO.
The problem isn't necessarily the strategy. It's the distance between what leadership intends, what people understand, and what the organization actually does.
That distance creates friction inside the company and inconsistency in the experience customers receive.
WCS helps close that gap.
One strategy and one clear message, carried throughout the company.
Significant business change requires more than announcements, presentations and email.
Someone has to notice when different parts of the organization are hearing different messages, find where understanding is breaking down and make sure the company's direction reaches employees and customers the same way.
That responsibility requires senior corporate communications judgment and clear ownership.
WCS provides both, working directly with the CEO and leadership team.
You work with Brian Wright, the person providing the leadership and doing the work.
There are no account-manager handoffs, and no content factory or generic template stands in for his judgment.
INSIDE AND OUT
One narrative for your team. One experience for your customers.
What happens inside your company shapes what customers experience outside it.
INSIDE
Leaders, managers and employees understand the strategy, why it matters and what it means for their decisions and work.
OUTSIDE
Customers experience a company whose actions, messages and commitments reflect a consistent direction.
The two are connected. Customers can't get a consistent experience from a company whose own people are working from different messages.
When the message lands, the results can be measured.
In one WCS engagement, the organization moved from mixed messages and disconnected experiences toward one clear story carried from management to the frontline.
The reported results included:
264% lift in employee satisfaction
78% lift in customer satisfaction
These figures come from a specific engagement, not a promised result for every client.
Client perspective
His decisions are supported with facts, and his ethics beyond reproach.
R. Randall Onstead, Jr.
Former President & CEO, Bi-Lo Holdings
He is bright, hard-working, skilled and trustworthy, with deep experience in both internal and external communications.
Larry Appel
Former President & CEO, The Fresh Market
A topnotch communications executive, problem-solver, and respected voice throughout our organization.
Mary Kellmanson
Former CMO, Web.com
Five stages. Find yours.
Every company arrives at a different point. WCS offers several ways to engage, from addressing an immediate communications challenge to providing ongoing senior communications leadership.
The work can begin with a new CEO's first message, an assessment of organizational alignment or a need to establish a clear narrative and carry it throughout the company.
WCS's five stages are:
Arriving: Day-One Launch
Diagnosing: Alignment Audit
Building: Narrative Reset Sprint
Deepening: From Obligation to Ownership
Sustaining: Stewardship
For an urgent, focused challenge, Comms Triage offers a separate way to begin.
The right starting point depends on what the business needs.
Senior communications leadership. Directly from the person doing the work.
WCS is led by Brian Wright, who brings more than 30 years of experience getting leaders' messages to land.
His experience includes Anheuser-Busch, Diageo, Wrigley, Mars, Southeastern Grocers and Web.com. He has spent about a dozen years as a senior communications chief working directly with CEOs, both newly appointed and long-tenured leaders.
WCS gives companies direct access to that level of experience and judgment for the stretch when they need it.
You work with Brian. The person you meet is the person doing the work.
A useful place to start.
These resources can help, whether you're checking how well your organization is aligned or in the first months of a new CEO's tenure.
One Voice Diagnostic
A five-minute diagnostic to help identify where communication and alignment may be breaking down across your organization.
The Field Guide
A practical guide for newly installed CEOs on the first 180 days and the communication challenges that come with setting direction and getting the organization behind it.
Is your organization moving in the same direction?
When business direction changes, employees, managers and customers need a consistent understanding of what comes next.
If different parts of your company are hearing different messages, or the experience isn't matching the promise, let's talk about where the disconnect is occurring.
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